Enablement & Alignment

Stop shouting. Start selling.

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S.A.L.E.S = Staying awake late editing slides

It's 10:47 PM. Your top sales rep is hunched over their laptop, coffee gone cold, frantically cobbling together slides for tomorrow's career-defining pitch.

They're desperately excavating shared drives, searching email threads from three months ago, and frantically Slacking colleagues who are definitely asleep, hunting for that perfect case study they know exists... somewhere.

Meanwhile, across town, your marketing team just hit "publish" on another meticulously designed white paper that cost $15,000 to produce and will die a quiet death in your resource library—never to see the light of day in an actual sales conversation.

Stop watching your best reps waste billable hours recreating what already exists. Build the bridge that turns marketing investments into sales weapons.

Stop sweet talking
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Pipeline blame game

Maybe this scene strikes a stronger trauma response: 

You're trapped in yet another tense pipeline review. Sales leadership is red-faced about lead quality, questioning why they're 'chasing garbage.' Marketing executives are defensively reciting impressive engagement metrics and download counts.

Through gritted teeth, your top performers keep asking the same question: 'When will we get something that actually helps us close deals?'

That silent cringe you just felt? It means you're living this expensive dysfunction right now.

Stop letting your departments fight like siblings in the backseat while revenue opportunities pass you by. End the blame game, bridge the gap, and build a revenue engine where marketing creates exactly what sales needs to close deals—and sales actually uses it.

Get bookmark-worthy
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From vanity metrics to revenue impact

When was the last time you measured the actual revenue impact of your content? Not vanity metrics like "engagement" or "downloads," but cold, hard numbers showing how content moved deals forward?

The Grand Canyon between marketing and sales isn't just an organizational headache—it's a profit-bleeding wound on your P&L.

This isn't a talent problem or even a content quality problem. It's strategic misalignment.

I connect what marketing creates with what sales actually needs—turning pretty content that costs money into hardworking tools that make money. No more marketing that looks good but sells nothing. No more sales teams building midnight presentations from scratch.

Be the plot twist
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Turn content into closing power

Ready to do something genuinely disruptive? Let's bypass the boardroom theater and go straight to the source—your actual sales team. Not just the directors with their sanitized GTMs, but the closers in the trenches who are sweating through objections while management sleeps.

We'll find out which content actually helps close deals, expose the gaps leaving your revenue frontline defenseless, and pinpoint exactly where your hot leads turn ice cold. We'll spy on your competition's greatest hits, figure out why they're working, and craft something better.

Most importantly, we'll uncover those golden stories—the ones sales never shares in pipeline reviews because they're too busy using them to hit quota while marketing presents another perfectly color-coded content calendar (and I can say that since I'm in marketing).

Help first, rank second
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Arsenal, not assets

Your sales team doesn't need content landfill. They need deal-closing artillery. Not "assets"—weapons that transform hesitation into action.

I create battle-tested content that turn tire-kickers into contract-signers, skeptics into believers, and, "Maybe later" into, "Where do I sign?"

These aren't your typical marketing materials written in a silo for a designated persona. They're deal-closing weapons: case studies that punch objections in the throat with real-world stories. Battle cards that turn, "Let me check" into, "Here's why we're better." And pitch decks so compelling, your prospects cancel their other vendor calls—because why waste time when they've found their winner?

Every asset has one mission: transform your sales team from follow-up chasers to deal closers. From, "Maybe" to, "Mine."

And your competition? They're in emergency meetings trying to figure out what the hell just happened.

Outwrite. Outsell. Outperform.
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No more "us vs. them" 

Your marketing team is pumping out premium fuel, but your sales engine was built for a different octane. I don't just create better content—I rebuild the entire system so every piece of your revenue machine works in perfect harmony.

The result? A business that actually runs like the org chart promised:

Tension becomes traction: Say goodbye to operational drag. Suddenly marketing and sales aren't just reluctantly sharing a conference room—they're finishing each other's sentences and celebrating the same wins.

Revenue flows without the drama: Your customer journey stops resembling a game of hot potato. Leads move seamlessly from marketing to sales to success without the usual dropped handoffs and blame games. Set it up once, watch it deliver consistently.

Content earns it's keep: No more publishing into the void—only content that actively generates interest, builds trust, and closes deals, with the conversion metrics to prove it.

Be unstoppable
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What winning looks like

When strategy and execution align, incredible things happen. Teams work together seamlessly, content pulls its weight, and every dollar in your budget delivers results.

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Sales and marketing stop bickering like my toddlers

No finger-pointing over lead quality or follow-up. Marketing creates content sales actually uses, sales gives feedback marketing actually wants, and everyone celebrates when deals close.

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Finally, content pays its own bills

Forget vanity metrics and 'thought leadership' that leads nowhere. Every piece of content becomes a deal magnet, moving prospects from, "Just browsing" to, "When can we start?"

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"Still working" turns into "Already live!"

Launch campaigns in days, not months. Test ideas without endless meetings. Move fast without breaking things. It's like your entire team suddenly found the 'skip intro' button for everything.

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Strategy that scales without breaking

Whether you're racing toward Series B or eyeing that NYSE bell, we'll build systems that grow with you. No more breaking processes every time you level up.

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Don't take my word for it

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Rating 4 Out Of 5 Based

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One goal. One team. One revenue stream.

01.
He said, she said

From finger-pointing to fist-bumping. Turn turf wars into revenue-driving harmony.

02.
Built for Scale

Because winging it stopped working yesterday. Build sales collateral that makes your competition obsolete.

03.
Write to Win

Your case studies shouldn't cure insomnia. Stop cramming ROI metrics into every paragraph and tell stories that inspire them to make a change.

04.
Play Dirty

Don't bring a butter knife to a bazooka fight. Weaponize your words with battle cards that turn newbies into deal-closers.

05.
Sorry, not sorry

Stealing deals from right under their nose. Crafting responses that make your competition look like amateurs.

06.
Pitch Perfect

From death by PowerPoint to stories that sell. Create decks that close deals instead of eyes.

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Frequently Asked Questions

What's your approach to developing a content strategy?
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What types of content do you create?
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How do you measure content success?
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What makes your implementation process different?
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Are you ready to transform my content approach?
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How do you ensure content actually drives business results?
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What makes your content strategy different?
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How do you ensure strategies are actually implemented?
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What's your approach to tracking results?
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How long does it take to see impact?
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Are you just another strategic advisor?
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Connect. Convince. Convert.

Make your words worth a damn

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