It's 10:47 PM. Your top sales rep is hunched over their laptop, coffee gone cold, frantically cobbling together slides for tomorrow's career-defining pitch.
They're desperately excavating shared drives, searching email threads from three months ago, and frantically Slacking colleagues who are definitely asleep, hunting for that perfect case study they know exists... somewhere.
Meanwhile, across town, your marketing team just hit "publish" on another meticulously designed white paper that cost $15,000 to produce and will die a quiet death in your resource library—never to see the light of day in an actual sales conversation.
Stop watching your best reps waste billable hours recreating what already exists. Build the bridge that turns marketing investments into sales weapons.
Maybe this scene strikes a stronger trauma response:
You're trapped in yet another tense pipeline review. Sales leadership is red-faced about lead quality, questioning why they're 'chasing garbage.' Marketing executives are defensively reciting impressive engagement metrics and download counts.
Through gritted teeth, your top performers keep asking the same question: 'When will we get something that actually helps us close deals?'
That silent cringe you just felt? It means you're living this expensive dysfunction right now.
Stop letting your departments fight like siblings in the backseat while revenue opportunities pass you by. End the blame game, bridge the gap, and build a revenue engine where marketing creates exactly what sales needs to close deals—and sales actually uses it.
When was the last time you measured the actual revenue impact of your content? Not vanity metrics like "engagement" or "downloads," but cold, hard numbers showing how content moved deals forward?
The Grand Canyon between marketing and sales isn't just an organizational headache—it's a profit-bleeding wound on your P&L.
This isn't a talent problem or even a content quality problem. It's strategic misalignment.
I connect what marketing creates with what sales actually needs—turning pretty content that costs money into hardworking tools that make money. No more marketing that looks good but sells nothing. No more sales teams building midnight presentations from scratch.
Ready to do something genuinely disruptive? Let's bypass the boardroom theater and go straight to the source—your actual sales team. Not just the directors with their sanitized GTMs, but the closers in the trenches who are sweating through objections while management sleeps.
We'll find out which content actually helps close deals, expose the gaps leaving your revenue frontline defenseless, and pinpoint exactly where your hot leads turn ice cold. We'll spy on your competition's greatest hits, figure out why they're working, and craft something better.
Most importantly, we'll uncover those golden stories—the ones sales never shares in pipeline reviews because they're too busy using them to hit quota while marketing presents another perfectly color-coded content calendar (and I can say that since I'm in marketing).
Your sales team doesn't need content landfill. They need deal-closing artillery. Not "assets"—weapons that transform hesitation into action.
I create battle-tested content that turn tire-kickers into contract-signers, skeptics into believers, and, "Maybe later" into, "Where do I sign?"
These aren't your typical marketing materials written in a silo for a designated persona. They're deal-closing weapons: case studies that punch objections in the throat with real-world stories. Battle cards that turn, "Let me check" into, "Here's why we're better." And pitch decks so compelling, your prospects cancel their other vendor calls—because why waste time when they've found their winner?
Every asset has one mission: transform your sales team from follow-up chasers to deal closers. From, "Maybe" to, "Mine."
And your competition? They're in emergency meetings trying to figure out what the hell just happened.
Your marketing team is pumping out premium fuel, but your sales engine was built for a different octane. I don't just create better content—I rebuild the entire system so every piece of your revenue machine works in perfect harmony.
The result? A business that actually runs like the org chart promised:
Tension becomes traction: Say goodbye to operational drag. Suddenly marketing and sales aren't just reluctantly sharing a conference room—they're finishing each other's sentences and celebrating the same wins.
Revenue flows without the drama: Your customer journey stops resembling a game of hot potato. Leads move seamlessly from marketing to sales to success without the usual dropped handoffs and blame games. Set it up once, watch it deliver consistently.
Content earns it's keep: No more publishing into the void—only content that actively generates interest, builds trust, and closes deals, with the conversion metrics to prove it.
From finger-pointing to fist-bumping. Turn turf wars into revenue-driving harmony.
Because winging it stopped working yesterday. Build sales collateral that makes your competition obsolete.
Your case studies shouldn't cure insomnia. Stop cramming ROI metrics into every paragraph and tell stories that inspire them to make a change.
Don't bring a butter knife to a bazooka fight. Weaponize your words with battle cards that turn newbies into deal-closers.
Stealing deals from right under their nose. Crafting responses that make your competition look like amateurs.
From death by PowerPoint to stories that sell. Create decks that close deals instead of eyes.
My approach involves a comprehensive five-step process:
1. Discovery & deep dive: Understanding your business through collaborative workshops to uncover:
- Your buyer personas: Who they are, what keeps them up at night, and how they make decisions.
- Your value proposition: What sets you apart and resonates with your audience.
- Your gaps: Where your existing content and strategy fall short in meeting buyer needs.
2. Blueprint development: Crafting a tailored content strategy with:
- Content mapping: Aligning content to every stage of the buyer journey so it appears exactly when and where your prospects need it.
- Messaging frameworks: Defining consistent messaging that speaks directly to your audience’s pain points and aspirations.
- Content priorities: Identifying what to create, what to optimize, and what to retire based on business impact.
3. Precise Execution: Creating high-impact content like blog posts, case studies, and sales enablement assets
4. Continuous Optimization: Monitoring performance, gathering feedback, and refining strategies
5. Team Alignment: Creating processes that connect marketing and sales efforts
I develop a range of content including:
I track:
Unlike traditional consultants, I:
If you want to turn content chaos into a strategic revenue driver, let's connect and develop an approach that truly moves the needle for your business.
I focus on creating strategic content that:
Unlike generic content approaches, I:
I provide comprehensive support through:
Impact timelines vary, but I establish: